Running a festival venue is about more than booking acts and selling tickets. From converting lecture rooms to spending £25,000 on Astroturf, we reveal the costs of putting on a show
Ten years ago, at the Edinburgh festival, Anthony Alderson became the not very proud owner of 44 Vauxhall Astras. Alderson, the Pleasance’s director, had bought 22 of the cars from a scrapyard for a show called Auto Auto, staged in the Grand, the largest of the Pleasance venues. But it turned out they were the wrong kind of Vauxhall Astra. The show turned cars into comedy percussion instruments and these all had sun-roofs. So Alderson had to buy another 22. “I think the scrap dealer thought he’d hit the goldmine,” he recalls ruefully.
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One year, a large dance company made back the costs of their entire Edinburgh run with a single gig in South America
It’s tough to run a venue, and it’s getting tougher. People do it because they are addicted to Edinburgh in August
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